Business Head - Cashflow

Hi,

Okay, so you have identified competitors, a market or markets, and some ideas of how to sell whatever it is that you're selling.

Okay, so assuming that you've come up with a great idea, you'd expect people to start buying what you have straight away, wouldn't you? Seriously, I don't know you, why would I pay for something from a person or company that I have never heard of? That's an entirely plausible scenario, so what can you do? How about coming up with another idea or two, some other areas that you might be able to depend upon to keep the food on the table, and the wolf from the door.

That's a nice easy thing to say, but not that easy to dream up. I spend years thinking of this idea, and now I'm finally doing it, you're saying that I should start that process again? Well, you don't have to, but imagine how much easier it could be if you have two things that could make money, and you can fine tune to make them more profitable. It gives you a lot more chance at success doesn't it?

You are much less likely to feel pressure if you have a sure fire way to make money as well as your "little baby" or an idea. It may be that the alternative cashflow idea makes more money in the long run, that the other idea. That's great, you're making money. So long as it lives up to your benchmark, you should develop that.

The extra cashflow also gives you extra money so that you can develop marketing and sales tactics, without having to mortgage your house, and take a massive risk, on something that might be a huge flop. That said, you did all your research, people like it, they like the price, the time is right, everything is right. How could you ever fail?